ABOUT US
Travel Through Fashion
World Fashion Festival is a premier international platform that celebrates the artistry, innovation, and cultural diversity of global fashion. Founded and produced by Cesar Rolon, a renowned multicultural marketing strategist and visionary event producer, the festival was created to elevate emerging designers, connect global fashion communities, and spotlight the transformative power of fashion as both an art form and an economic driver.
Since its inception, the World Fashion Festival has become a dynamic three-day experience held in the heart of Chicago, a city known for its architectural beauty, cultural richness, and growing influence in the world of fashion. The festival brings together designers, models, stylists, influencers, buyers, and media from around the world for high-energy runway shows, curated exhibits, industry panels, and unique cultural exchanges.
What sets the World Fashion Festival apart is its deep commitment to inclusivity, representation, and community impact. The festival has proudly featured designers from Latin America, Asia, Europe, Africa, and the U.S., giving a platform to voices often overlooked by mainstream fashion. Beyond the runway, the festival collaborates with local non-profits, educational institutions, and cultural organizations to support youth mentorship, health initiatives, and workforce development programs.
Under Cesar Rolon's leadership, the World Fashion Festival continues to redefine fashion beyond aesthetics—positioning it as a bridge for cultural diplomacy, innovation, and social change.
Join us as we continue to inspire, empower, and unite the world—one runway at a time.
Behind the Scenes
Backstage at World Fashion Festival is where the magic truly unfolds. Behind the runway’s bright lights, designers put the final touches on their collections, makeup artists craft show-stopping looks, and stylists bring creative visions to life. Guests and media get an exclusive glimpse into this fast-paced world, from fittings and model lineups to last-minute design tweaks.
This year, the backstage buzz included intimate interviews with international designers, spontaneous photo moments with models in full couture, and cultural styling sessions featuring artisans from Latin America, Africa, and Asia. Industry insiders swapped stories over coffee, while content creators captured the energy and artistry that fuel the festival. It’s the heartbeat of the event — where passion, precision, and creativity meet just steps away from the spotlight.
